Mainontalainsäädännössä

Mainontalainsäädännössä, or advertising law, refers to the body of regulations governing commercial communication in Finland. The primary aim of this legislation is to ensure that advertising is fair, truthful, and does not mislead consumers. It seeks to protect consumers from deceptive practices and to foster fair competition among businesses.

Key legislation in this area includes the Consumer Protection Act, which contains specific provisions related to advertising and marketing. These provisions address issues such as misleading advertising, comparative advertising, and the advertising of specific products or services, like financial services or alcohol. The law also covers rules regarding marketing to children and the use of electronic marketing, such as spam.

The Finnish Competition and Consumer Authority (KKV) is the main supervisory body responsible for enforcing advertising law. They investigate complaints, issue warnings, and can impose sanctions on businesses that violate the regulations. Businesses are expected to adhere to ethical advertising standards, ensuring that all claims are substantiated and that marketing is conducted in a responsible manner. The principles of good practice in advertising also extend to online environments and social media, where influencers and businesses must comply with the same legal standards.