Médiavágások
Médiavágások, or "media cuts" in English, refer to a practice in Hungarian television broadcasting where commercial breaks are strategically inserted into programs to maximize advertising revenue. This technique involves cutting live or recorded content to insert advertisements, often resulting in fragmented viewing experiences. The practice gained prominence in Hungary during the early 2000s, particularly on commercial television channels, and became a subject of public debate due to its perceived impact on audience engagement and program quality.
The method typically involves inserting advertisements at seemingly arbitrary points within a program, sometimes even mid-scene
Médiavágások have been a topic of discussion in Hungarian media regulation, with some calls for stricter guidelines