Loqates

Loqates is a company that provides location intelligence and marketing solutions. Their platform aims to help businesses understand and engage with their customers based on their physical locations. Loqates' technology analyzes location data to identify patterns, understand customer behavior, and deliver targeted marketing campaigns.

The core offering of Loqates involves mapping and analyzing various data points related to physical addresses. This can include customer addresses, business locations, and even publicly available demographic information. By integrating these datasets, businesses can gain insights into customer density, areas of high interest, and the effectiveness of their physical presence.

In terms of marketing, Loqates enables personalized outreach. This could involve sending targeted advertisements to individuals based on their proximity to a store, or tailoring promotions to specific neighborhoods. The platform is designed to improve the efficiency and relevance of marketing efforts by leveraging precise location information. Loqates serves a range of industries, including retail, real estate, and financial services, all seeking to optimize their location-based strategies and customer engagement.