Lokál

Lokál is a network of casual Czech pubs and restaurants operated under the Lokál brand by the Prague-based brewer Pilsner Urquell (Plzeňský Prazdroj). The name comes from the Czech word for local, and the concept centers on traditional Czech food and beer served in a straightforward, affordable format.

Locations are designed to resemble informal pubs, with an emphasis on freshness and regional ingredients. The menu typically features classic Czech dishes such as goulash, svíčková na smetaně, smažený sýr, roasted pork with dumplings, and seasonal specialties, prepared in-house. Pilsner Urquell beer is a central offering, commonly served on draft and, where possible, from traditional tanks, reflecting the chain's emphasis on beer quality as part of the dining experience.

The Lokál concept was developed in the 2000s by Pilsner Urquell as part of a broader revival of Czech pub culture and was expanded across the Czech Republic in the following years. The chain is part of Pilsner Urquell's portfolio, which has been owned by the Asahi Group Holdings since 2016. Lokál's approach aims to provide an accessible, democratic dining option that combines a beer-focused social experience with straightforward Czech cooking, rather than high-end or molecular cuisine.

Lokál has contributed to ongoing conversations about Czech culinary identity, offering a modern iteration of the traditional biergarten-pub model. Critics and supporters alike note its consistency and brand-driven approach within the context of Czech hospitality.