Linknetværk

Linknetværk, often translated as link network or link farm, refers to a system of interconnected websites created primarily for the purpose of manipulating search engine rankings. The core idea behind a link network is to generate a large number of backlinks to a target website, thereby increasing its perceived authority and relevance in the eyes of search engine algorithms. These backlinks are typically placed on websites that are part of the network itself, or on other sites controlled by the network operator.

The practice of building link networks is considered a black-hat SEO technique, meaning it violates the guidelines of major search engines like Google. Search engines aim to provide users with the most relevant and trustworthy results, and link networks artificially inflate a site's ranking without necessarily reflecting its true quality or value. When search engines detect such manipulative practices, they may penalize the participating websites, leading to a significant drop in search rankings or even complete de-indexing from search results.

While link networks were once a more effective tactic, search engine algorithms have become increasingly sophisticated at identifying and penalizing them. Modern SEO strategies focus on earning natural, high-quality backlinks from reputable sources through content creation, outreach, and building genuine relationships. Therefore, relying on link networks is generally discouraged for long-term, sustainable search engine visibility.