Likee

Likee is a short-form video creation and sharing platform developed by Bigo Technology Pte. Ltd. in Singapore and operated by Likee Global Pte. Ltd, with the service positioned within JOYY Inc.’s portfolio. Launched in 2017, the app enables users to create, edit, and publish short videos using built-in editing tools, filters, AR effects, and licensed music. Users can explore a personalized feed, discover creators via search and hashtags, and engage with content through likes, comments, and shares. The platform also offers live streaming, where creators can interact with audiences and monetize through virtual gifts or other local mechanisms.

Likee is available on iOS and Android devices in multiple languages and is used in a wide range of regions around the world. It provides social features such as following and messaging, and emphasizes content discovery and creator tools. The service operates under local laws and platform guidelines, with moderation practices intended to enforce safety and age-appropriate access for users.

In addition to its consumer app, Likee collects data described in its privacy policy, including account information, content, and device data, and states that it complies with applicable data protection regulations. As part of JOYY’s global social-media ecosystem, Likee competes with other short-video platforms by updating editing features, discovery tools, and monetization options to attract casual users and content creators.