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Lesney

Lesney Products & Co. Ltd., commonly known for its Matchbox toy cars, was a British manufacturer based in London. Founded in 1947, it specialized in die-cast metal toy vehicles and other small-scale collectibles.

The company launched the Matchbox line in 1953, packaging miniature cars in small boxes that resembled matchboxes.

During the 1980s, Lesney faced financial difficulties and went into receivership. The assets and brand changed

Today, the Matchbox brand is owned by Mattel, and the production of miniature die-cast vehicles continues for

The
model
range
emphasized
affordable
scale
reproduction
of
real
cars,
with
many
variations
and
licensed
designs
spanning
several
decades.
hands,
and
the
company
ceased
to
operate
as
an
independent
entity,
though
the
Matchbox
line
continued
under
subsequent
owners.
markets
worldwide.
Lesney’s
legacy
is
that
of
one
of
the
best-known
pioneers
of
affordable,
mass-market
toy
cars.