Leserelaterte

Leserelaterte is a Norwegian adjective used to describe content, topics, or features that are related to readers or the audience. The term is commonly used in journalism, publishing, and media studies to signal that material is shaped by reader interests, feedback, or interactions rather than solely by newsroom priorities or producer-driven agendas. In practice, readerelaterte content includes items such as reader questions and answers, guides and tips based on reader needs, letters from readers, surveys, polls, and other interactive features that invite audience participation.

The expression is formed from the noun leser (reader) and the participial/adjective element relatert (related), and is used in phrases like leserelaterte saker, leserelaterte spørsmål, or leserrelatert innhold. It helps editors categorize material and communicate a focus on audience engagement. The concept can also appear in research on editorial strategies, where readerelaterte approaches are analyzed for their impact on reader satisfaction, retention, and trust.

Related terms include leserinnlegg (letters from readers), leserundersøkelser (reader surveys), and publikumsorientert journalistikk (audience-oriented journalism). While similar to audience-focused or participatory approaches, leserelaterte specifically emphasizes the connection to reader input and interests rather than generic audience metrics.