Leadpfad

Leadpfad is not a widely recognized term with a single, established definition in German-language sources. In practice it may refer to different concepts depending on the field, and it should be defined locally within a project or organization.

The word is a compound of Pfad (path) and Lead, the latter often used in English contexts to mean a potential customer or, less commonly, the English word lead as a material element in other domains. Consequently, Leadpfad can imply either a customer journey, a process route for leads, or a literal path related to lead in mining or manufacturing.

In marketing and sales, Leadpfad is sometimes used informally to denote the lead path—the sequence of touchpoints and steps from initial contact to conversion. Typical stages include lead capture, qualification, nurturing, assignment to a sales representative, and closure. In software development or process engineering, it may describe the workflow or routing path assigned to a lead object as it moves through stages. In geology or mining, the term could describe a route or trend associated with lead (Pb) mineralization or ore sampling.

Because the term lacks standardization, best practice is to define the term clearly in documentation, align it with existing concepts such as CRM funnels or workflow diagrams, and establish metrics like stage duration, conversion rate, and abandonment points to ensure consistency across teams.

See also Lead generation, Customer journey, Sales pipeline, Workflow.