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Lakoffs

Lakoffs is a surname used to refer to people who bear the name Lakoff. In English-language contexts the form is encountered as a plural or possessive of the family name, and it is most closely associated with individuals who carry the surname Lakoff.

The most prominent bearer is George Lakoff (born 1941), an American cognitive linguist and professor at the

University
of
California,
Berkeley.
Lakoff
is
known
for
his
work
on
metaphor,
framing,
and
the
relationship
between
language
and
thought.
His
research
has
influenced
linguistics,
cognitive
science,
and
discussions
of
political
communication,
where
framing
and
conceptual
metaphor
are
often
cited
in
analyses
of
discourse
and
public
persuasion.
He
co-authored
influential
works
such
as
Metaphors
We
Live
By
and
has
written
extensively
on
how
language
shapes
perception
and
social
organization.
While
Lakoff’s
ideas
have
been
widely
discussed
and
debated,
they
remain
central
to
discussions
of
cognitive
linguistics
and
the
philosophy
of
language.