Lõhkumishindadel

Lõhkumishindadel, often translated as splitting prices or breakage costs, refers to a pricing strategy or a specific cost component in certain business contexts. This concept typically arises when a product or service is sold in a package or a bundle, but a customer wishes to acquire only a portion of that package. The "lõhkumishind" is then the price attributed to that individual component when it is separated from the original bundle.

In practice, lõhkumishindadel can manifest in several ways. It might be a higher per-unit price than what the unit would cost if purchased as part of the bundle. This reflects the additional administrative, marketing, or logistical costs incurred by the seller in breaking down a pre-arranged package. Alternatively, it could be a price that is calculated to recover the full value of the bundled components, even if only one is taken, to prevent customers from cherry-picking the most valuable parts of a deal.

This pricing approach is common in telecommunications (e.g., separating internet, TV, and phone services from a bundled package), travel (e.g., pricing individual flight segments from a multi-city itinerary), and software licensing (e.g., purchasing specific modules of a larger software suite). The rationale behind lõhkumishindadel is to ensure that the seller can still achieve profitability and manage their offerings effectively, even when standard package configurations are not met. It also serves to discourage customers from breaking bundles if the individual components are not significantly cheaper.