Közönségtárgyként

Közönségtárgyként is a Hungarian term constructed from közönség (audience) and tárgy (object) with the suffix -ként (as). It designates the role of something being treated as the object or target of the audience’s attention or consideration. The expression is primarily found in analytical or theoretical discussions within rhetoric, media studies, discourse analysis, or stylistics, rather than in everyday language.

Semantically, közönségtárgyként refers to considering or presenting something specifically with the audience as the reference point. It can describe how a text, performance, or other communicative act is framed, addressed, or evaluated with the audience as the primary object of interest. In this sense, the phrase points to the audience’s role in shaping content, structure, or strategy from the perspective of the producer or analyst.

Relation to related terms: it is related to but distinct from more common formulations such as közönségnek szánt (intended for the audience) or a közönséget célzó (targeting the audience). The -ként form emphasizes a role or stance—treating the audience as an object within the discourse—rather than simply describing practical targeting or marketing aims.

Grammatical note: the suffix -ként marks a category or role, functioning similarly to the English "as." The term’s usage is somewhat specialized, and in some contexts synonyms or more conventional expressions may be preferred.

See also: közönség, célcsoport, retorika, médiatudomány, discourse analysis.