Käyttäjäpysyvyyttä

Käyttäjäpysyvyys, or user retention, is a key metric in digital product development and marketing. It measures the percentage of users who continue to use a product or service over a specific period. High user retention indicates that a product is valuable to its users and meets their needs effectively, while low retention suggests potential problems with the product's design, functionality, or user experience.

Understanding and improving user retention is crucial for sustainable growth. It is generally more cost-effective to retain existing users than to acquire new ones. Companies track retention rates to gauge the success of their strategies, identify areas for improvement, and forecast future growth. Various factors influence retention, including product onboarding, feature adoption, customer support, and ongoing engagement strategies.

Commonly, user retention is calculated by dividing the number of active users on a given day by the number of active users from a previous period, then multiplying by 100. Different timeframes, such as daily, weekly, or monthly retention, provide different insights into user behavior. Analyzing retention cohorts, which group users based on their acquisition date, helps understand how user behavior evolves over time and the impact of product updates or marketing campaigns. Strategies to improve retention often involve personalized communication, loyalty programs, regular feature updates, and proactive customer support to address user issues.