Käyttäjähahmot

Käyttäjähahmot, often translated as user personas, are fictional representations of a company's or product's ideal customers. They are not real people but are created based on research and data about existing or potential users. The purpose of user personas is to help designers, marketers, and product developers understand their target audience's needs, motivations, behaviors, and pain points.

User personas typically include a name, age, occupation, background information, goals, and challenges. They might also detail their technological proficiency, preferred communication channels, and how they interact with products or services. This detailed profile allows teams to empathize with users and make decisions that are user-centric.

By creating and referring to user personas, teams can ensure that their product development, marketing strategies, and user interface designs are aligned with the actual needs and preferences of their target audience. This leads to more effective and relevant products, improved user satisfaction, and ultimately, greater success for the business. Personas serve as a shared understanding of the user across different departments.