Kävijä

Kävijä is a Finnish noun meaning a person who visits a place, an event, or an online service. It can refer to a physical visitor—such as a museum guest or conference attendee—as well as a user who visits a website or uses an app. The term is widely used in everyday language and in analytics to describe someone who interacts with a location or service.

In physical contexts, kävijä describes someone who enters or attends a venue. In digital contexts, it denotes a person who visits a website or uses an online service. In web analytics, phrases such as uniikki kävijä (unique visitor) and kävijämäärä (visitor count) are common. The concept is often contrasted with käynnit (visits or sessions) to distinguish between the number of visitors and the number of individual visits.

The plural is kävijät and the genitive is kävijän. The term is neutral and broadly understood across Finnish-speaking contexts. It is commonly used in combination with other words to form compound terms such as kävijätilasto (visitor statistics) and kävijäprofiili (visitor profile). In online analytics, kävijä refers to the person behind the visit, whereas käynnit or sessiot refer to the visits or sessions themselves.

Notes on usage: while kävijä is suitable for both physical and digital contexts, vierailija is another common term in Finnish, especially for in-person visits. However, kävijä is often preferred in digital analytics and in broader, cross-context discussions about audiences.