Käsimüügi

Käsimüügi is an Estonian term that translates to "over-the-counter" or "retail sale" in English. It refers to the sale of goods or services directly to consumers without the need for a prescription or specialized license. This type of sale is common in various sectors, including retail stores, pharmacies, and online marketplaces.

In the context of pharmaceuticals, käsimüügi medications are those that can be purchased without a doctor's prescription. These are typically drugs intended for the treatment of minor ailments and symptoms that do not require medical supervision. Examples include common painkillers, cold remedies, and antacids. Regulations regarding käsimüügi medications vary by country, but generally, they are deemed safe for self-treatment when used as directed.

Beyond pharmaceuticals, käsimüügi broadly encompasses any direct sale to a consumer. This could range from purchasing groceries at a supermarket to buying clothing from a boutique or obtaining services like haircuts. The key characteristic is the direct transaction between the seller and the end-user, distinguishing it from wholesale or business-to-business transactions. The term emphasizes the accessibility and straightforward nature of the purchase for the individual consumer.