Kysyntätutkimuksen
Kysyntätutkimus, meaning demand research in Finnish, is a systematic process of gathering and analyzing information about the potential or existing demand for a product or service. This research aims to understand consumer needs, preferences, purchasing power, and market trends. The insights gained from kysyntätutkimus are crucial for businesses in making informed decisions regarding product development, pricing strategies, marketing campaigns, and market entry.
The process typically involves defining research objectives, identifying the target market, selecting appropriate research methodologies, collecting
Key aspects explored in kysyntätutkimus include understanding customer pain points, identifying unmet needs, assessing the willingness