Kvantitativní

Kvantitativní refers to the process of measuring or counting something. It involves assigning numerical values to observations or phenomena, allowing for objective analysis and comparison. This approach is widely used in various fields, including science, economics, social sciences, and market research, to understand patterns, trends, and relationships.

In quantitative research, data is collected through methods such as surveys, experiments, and statistical analysis of existing datasets. The aim is to identify measurable variables and establish statistical significance between them. This allows for the formulation of theories, testing hypotheses, and making predictions based on empirical evidence. The results are typically presented in the form of numbers, charts, and graphs, making them easily interpretable and replicable.

The strength of a quantitative approach lies in its objectivity and generalizability. By using standardized measurement tools and large sample sizes, researchers can draw conclusions that are likely to apply to a broader population. This method is crucial for establishing cause-and-effect relationships and understanding the magnitude of phenomena. However, it may sometimes overlook the nuances and complexities that qualitative research can capture, focusing more on the "what" and "how much" rather than the "why."