Kvalitetsord

Kvalitetsord, literally “quality words,” is a term used in Nordic linguistics and consumer discourse to describe words that express evaluation of quality rather than simple factual attributes. They are typically adjectives, adjective phrases, or adverbs that signal judgments such as excellence, reliability, durability, or superiority. Common examples in English-language contexts include words and phrases like “high quality,” “premium,” “reliable,” “durable,” “top-notch,” and “best.” In Scandinavian usage, kvalietetsord are frequently found in product descriptions, advertisements, reviews, and branding, where they support persuasion by framing a product or service as meeting high standards.

Kvalitetsord function by conveying subjective assessment rather than observed fact, and they interact with context and evidence. They may be evaluated against standards, certifications, or user experience. Language educators and marketers study kvalitetsord to understand how evaluative language shapes perception and decisions, and to teach nuance in expression—balancing enthusiasm with credibility. They are related to broader categories of evaluative language, including opinion words and hedges.

Care should be taken to avoid overclaiming; using too strong a kvalitetsord without evidence risks misleading readers and triggering regulatory or reputational consequences. See also evaluative language; hedges; advertising ethics.