Kundendichte
Kundendichte, also known as customer density, is a metric used to measure the concentration of customers within a specific area or market segment. It is calculated by dividing the total number of customers by the size of the area or the number of market segments. This metric is particularly useful in market research, retail planning, and service industry analysis.
Customer density helps businesses understand the distribution of their customer base, identify high-density areas that may
In retail, for example, customer density can be used to determine the optimal location for new stores
Customer density can be measured at various levels, such as geographic areas (e.g., city blocks, neighborhoods,
While customer density provides valuable insights, it should be used in conjunction with other metrics and