Kundekontaktdata

Kundekontaktdata refers to the information collected and stored about interactions between a business and its customers. This data encompasses a wide range of details, including contact information such as names, addresses, phone numbers, and email addresses. Beyond basic contact details, it also includes records of communication history, such as phone call logs, email correspondence, chat transcripts, and social media interactions.

Furthermore, kundekontaktdata can involve transactional history, detailing purchases made, services utilized, and any customer support inquiries or complaints. Preferences and behaviors, such as product interests, marketing engagement, and feedback provided, are also often captured. The primary purpose of collecting and managing kundekontaktdata is to understand customer needs, improve customer service, personalize marketing efforts, and ultimately foster stronger customer relationships. This data is typically managed through customer relationship management (CRM) systems. Ethical considerations regarding data privacy and security are paramount when handling kundekontaktdata, often governed by regulations like GDPR.