Kriisiviestinnän
Kriisiviestintä, also known as crisis communication, refers to the planning, coordination, and dissemination of information during
Historically, crisis communication began in the mid‑20th century when public relations practitioners recognised that a company’s
Key principles of effective crisis communication include timeliness, transparency, accuracy, empathy, and consistency. Organisations are expected
Typical methods of delivery encompass press releases, social media updates, official websites, text alerts, and broadcast
Practical examples include the World Health Organization’s daily briefings during the COVID‑19 pandemic, the coordinated crisis