Kools

Kools is a brand name associated with menthol cigarettes, particularly in the United States. The term Kools is sometimes used in plural form by consumers to refer to the brand’s products or packs. The brand is historically linked to the Lorillard Tobacco Company, which developed menthol cigarettes as part of its product line.

History and corporate ownership have shaped the brand. Kools were introduced in the early to mid-20th century as menthol cigarettes, a category that emphasizes a menthol cooling sensation. In 2014 Lorillard was acquired by Reynolds American, and in 2017 Reynolds American became part of British American Tobacco (BAT). Through these corporate changes, the Kool brand remained within BAT’s portfolio, continuing to be marketed as a menthol cigarette in markets where it is sold. Availability and branding have varied by country and over time due to regulatory and market conditions.

Product characteristics and marketing. Kools are marketed as menthol cigarettes featuring a minty, cooling flavor profile. Like other cigarette brands, they are sold in standard lengths with filtered tips. Marketing materials historically have emphasized coolness or refreshment, aligning with consumer perceptions of menthol products. Packaging and prominence in markets have fluctuated with regulatory restrictions and competition from other brands.

Regulatory and health context. Menthol cigarettes, including Kools, are subject to tobacco-control regulations in many jurisdictions. In the United States, federal rules restrict certain advertising practices and labeling, and debates about menthol flavoring and youth initiation have influenced policy discussions. Public health organizations emphasize the health risks of all tobacco products, including increases in risks of cancer, heart disease, and respiratory illness, and advocate cessation support.

See also: Kool (brand), menthol cigarettes, tobacco advertising regulation.