Konversiokurssi

Konversiokurssi, or conversion rate, is a term used in various contexts, most commonly in finance and marketing. In finance, a conversion rate refers to the price at which one currency can be exchanged for another. For example, if the conversion rate between the US dollar and the Euro is 1 EUR = 1.10 USD, it means that one Euro can be exchanged for 1.10 US dollars. These rates fluctuate constantly based on market demand and other economic factors.

In marketing and web analytics, a conversion rate represents the percentage of visitors to a website or users of an application who complete a desired action, known as a conversion. This action could be making a purchase, signing up for a newsletter, filling out a contact form, or downloading a resource. The formula for calculating a conversion rate is (Number of Conversions / Total Number of Visitors) * 100. A higher conversion rate indicates greater effectiveness in achieving the website's or application's goals. Businesses track and analyze conversion rates to optimize their strategies and improve user experience.