KonsumentenKonsumentinnen
KonsumentenKonsumentinnen refers to consumers in the German-speaking world. The term is a gender-neutral neologism combining the German words "Konsument" (male consumer) and "Konsumentin" (female consumer). Its usage aims to be inclusive and acknowledge both genders in discussions about purchasing behavior, market trends, and economic activity.
The concept of the consumer is fundamental to modern economies. Consumers are individuals or households who
The term KonsumentenKonsumentinnen is often employed in academic research, marketing strategies, and public policy discussions where