Konkurrenzintensität
Konkurrenzintensität refers to the intensity of competition within an industry or market. It is a key concept in strategic management and industrial economics, most notably developed by Michael Porter in his Five Forces framework. High Konkurrenzintensität means that competition among existing firms is fierce, leading to potentially lower profits for all. Conversely, low Konkurrenzintensität suggests a more favorable market environment with less rivalry.
Several factors contribute to the level of Konkurrenzintensität. These include the number and size of competitors,
The strategic implications of Konkurrenzintensität are significant. Firms operating in highly competitive industries must develop strategies