Konkurrensmått

Konkurrensmått, or competition metrics, are tools used to assess the intensity and nature of competition within a market. These measures help businesses understand their standing relative to rivals and identify strategic opportunities or threats.

One common type of Konkurrensmått is market share. This metric quantifies a company's sales as a percentage of the total market sales. A high market share typically indicates a dominant position, while a low share suggests a more fragmented or challenging competitive landscape.

Another important measure is concentration ratio, often calculated as the sum of market shares of the largest firms in an industry, typically the top four (CR4) or top eight (CR8). A high concentration ratio signifies an oligopolistic market with a few dominant players, whereas a low ratio points to a more competitive market with many smaller firms.

Price elasticity of demand is also a key Konkurrensmått. It measures how sensitive consumers are to changes in price. In markets with high price elasticity, competitors can gain an advantage by offering lower prices, as consumers will readily switch. Conversely, low price elasticity suggests that firms have more pricing power.

Other metrics include the number of competitors, barriers to entry and exit, product differentiation, and the intensity of advertising and promotional activities. Analyzing these various Konkurrensmått provides a comprehensive understanding of the competitive environment, enabling informed strategic decision-making.