Kommunikationswirkung
Kommunikationswirkung refers to the observable effects or consequences that arise from a communication process. It encompasses how messages are received, interpreted, and acted upon by their intended audience. Understanding kommunikationswirkung is crucial in fields such as marketing, public relations, political science, and education, as it helps to evaluate the success and impact of communication efforts.
The effects can be categorized in various ways. Cognitive effects relate to changes in knowledge, understanding,
Several factors influence the strength and nature of kommunikationswirkung. These include the source of the message,
Measuring kommunikationswirkung often involves research methods like surveys, experiments, content analysis, and observation. These methods aim