Kommunikationsmålsättningen
Kommunikationsmålsättningen refers to the defined objectives of a communication effort. It outlines what a specific communication campaign, message, or strategy aims to achieve. These goals are crucial for directing communication activities and for measuring their effectiveness. A well-defined kommunikationsmålsättning provides clarity and focus, ensuring that all involved parties understand the desired outcomes.
Common types of kommunikationsmålsättningar include increasing brand awareness, changing public opinion, driving sales, promoting a particular
Establishing the right kommunikationsmålsättning is a foundational step in any strategic communication planning process. It informs