Kokonaiskokemukseen

Kokonaiskokemukseen is a Finnish illative form of kokonaiskokemus, which means “the holistic or overall experience.” The base compound kokonaiskokemus combines kokonais- “whole, total” with kokemus “experience.” In Finnish, illative case marks movement toward or focus on something, so kokonaiskokemukseen translates roughly as “into the holistic experience” or “toward the overall experience” and is used when referring to directing attention, investment, or emphasis to the experience as a whole.

In practice, kokonaiskokemukseen is used in discussions of customer experience, service design, and branding. It signals an integrative perspective that considers how products, services, interfaces, environments, and emotions combine across touchpoints to form a single perceived experience. The term is common in Finnish-language business literature and marketing discourse, where organizations aim to optimize the total user journey rather than individual features.

Usage examples: “Yritys panostaa asiakkaan kokonaiskokemukseen.” “Designissa tähdätään kokonaiskokemukseen, jossa kaikki kosketuspisteet tukevat toisiaan.”

English equivalents include “holistic customer experience” or “overall experience,” though translations may omit Finnish-specific nuance about directional focus implied by the illative form.

Notes: The concept aligns with international discussions of the experience economy and service design, but kokonaiskokemukseen remains a Finnish grammatical form typically used in Finnish-language texts.