Klikkiikävää

Klikkiikävää is a Finnish term that describes a specific type of social anxiety or discomfort related to online interactions, particularly in the context of social media and online communities. It translates roughly to "click-weariness" or "click-fatigue." This feeling arises from the constant pressure to engage, present oneself in a curated way, and navigate the often-superficial nature of online communication.

Individuals experiencing klikkiikävää may feel drained by the effort required to maintain an online presence, respond to notifications, and interpret social cues in a digital environment. It can manifest as a desire to disengage from social media platforms, a reluctance to post personal content, or a general feeling of unease when browsing online. The term captures a sentiment of being overwhelmed by the sheer volume of digital social demands and the perceived superficiality of many online interactions.

The phenomenon is not a clinical diagnosis but rather a cultural observation of the psychological effects of prolonged or intensive engagement with digital social spaces. It reflects a growing awareness of the mental toll that constant connectivity and online social performance can take, leading to a desire for more authentic and less demanding forms of connection, both online and offline.