Klikkid

Klikkid is the Estonian term for "clicks" and is widely used in digital analytics to refer to user interactions with hyperlinks, banners, or other clickable elements. In practice, a klikk is registered by web analytics systems when the user action is detected, and it can be attributed to a source such as a campaign, referral, or keyword.

In online advertising, pay-per-click campaigns charge advertisers for each klikk. The click is a prerequisite for engagement, and advertisers monitor metrics such as click-through rate, conversion rate, and return on investment.

Fraud and invalid clicks: Not all klikk reflect genuine interest. Click fraud involves automated software, bots, or human operators generating fraudulent clicks to exhaust budgets or manipulate metrics. Detection uses patterns like high click volume from a single IP, unusual geographic concentrations, extremely short dwell times, or rapid successive clicks from the same user.

Measurement and data quality: Modern analytics platforms track clicks with cookies, device identifiers, or authenticated sessions. Privacy and data protection rules influence collection, retention, and user consent; advertisers and publishers must comply with applicable laws when collecting klikk data.

See also: Click-through rate, Pay-per-click, Online advertising, Click fraud.