Kliendikaupluste

Kliendikaupluste refers to a business practice where a company offers a platform or service that allows customers to purchase goods or services directly from the company, often through an online portal or a dedicated sales channel. The term "kliendikaupluste" can be translated from Estonian as "customer purchasing" or "customer stores," highlighting the direct interaction between the business and the end consumer for transactions.

This model is distinct from traditional retail where products might be sold through intermediaries like wholesalers or multiple independent retailers. In a kliendikaupluste model, the company aims to control the entire customer journey, from product discovery and selection to the final purchase and often post-sale support. This can lead to a more consistent brand experience and potentially better customer relationships.

The implementation of kliendikaupluste can vary. It often involves an e-commerce website, a mobile application, or even dedicated physical stores operated by the company itself. Companies that adopt this strategy often do so to gain greater control over pricing, product presentation, and customer data. It also allows for direct communication with customers, enabling businesses to gather feedback more effectively and tailor their offerings.

Examples of kliendikaupluste can be found across various industries, from fashion brands selling directly to consumers online to technology companies offering their own branded merchandise. The rise of e-commerce has significantly facilitated the growth and accessibility of this business model.