Kimisation

Kimisation refers to the process of adopting or adapting elements of South Korean culture, particularly its popular culture, on a global scale. This phenomenon is widely associated with the "Korean Wave" or "Hallyu," which encompasses K-pop music, K-dramas, Korean films, fashion, and cuisine. The term suggests a deliberate or organic integration of these cultural products and practices into the daily lives and consumer habits of people outside of South Korea. It highlights the increasing influence of South Korea as a cultural exporter and the resulting shifts in global cultural landscapes. Kimisation is often driven by the widespread accessibility of digital media, social media platforms, and the strategic marketing efforts of South Korean entertainment companies. The appeal of kimisation lies in its perceived novelty, high production quality, and distinct aesthetic. This process can manifest in various ways, from individuals learning Korean language to speak, to the global popularity of Korean beauty products and fashion trends, and the widespread consumption of Korean television shows and music.