Keskiverroittelua

Keskiverroittelua, meaning "average telling" or "average narration" in Finnish, refers to a concept in media and communication studies that describes a neutral, factual, and unbiased presentation of information. It emphasizes the importance of presenting events, issues, or stories without injecting personal opinions, emotions, or agendas. The goal is to allow the audience to form their own conclusions based on the presented facts.

This approach is often contrasted with more subjective or opinionated forms of reporting or storytelling. Keskiverroittelua prioritizes objectivity, accuracy, and a balanced perspective. It involves careful selection of facts, attribution of sources, and avoidance of loaded language. The tone is typically calm and informative, aiming for clarity and comprehensibility.

The principles of keskiverroittelua are highly valued in journalism, academic writing, and many forms of non-fiction. It serves as a cornerstone for building trust with an audience and ensuring the credibility of the information being conveyed. While complete objectivity can be an ideal that is difficult to achieve, the pursuit of keskiverroittelua guides communicators to strive for fairness and impartiality in their work. It is a deliberate effort to present "the story as it is," without embellishment or distortion.