Keräystavoite

Keräystavoite refers to the fundraising goal or target amount that an individual, organization, or campaign aims to collect through a specific fundraising event or initiative. This goal serves as a benchmark to measure the success of the fundraising efforts and to guide the planning and execution of the campaign.

Setting a clear keräystavoite is crucial for effective fundraising. It helps in defining the scope of the campaign, estimating the resources needed, and motivating both the organizers and the donors. The target amount is usually determined based on the needs of the cause, the potential donor base, and the timeframe of the fundraising activity.

A well-defined keräystavoite should be realistic and achievable. Overly ambitious goals can lead to disappointment and demotivation if not met, while overly modest goals might not generate sufficient funds for the intended purpose.

Throughout the fundraising process, progress towards the keräystavoite is often tracked and communicated to the public. This transparency can help in encouraging further donations and maintaining momentum. Reaching or exceeding the keräystavoite is a significant achievement, signifying the success of the collective effort and the fulfillment of the campaign's objectives. In some cases, if the keräystavoite is not met, the funds collected might be used proportionally or returned to donors, depending on the terms of the fundraising agreement.