Kaubamärgilitsentsimine
Kaubamärgilitsentsimine is the Estonian term for trademark licensing. It refers to a legal agreement where the owner of a trademark (the licensor) grants permission to another party (the licensee) to use that trademark for a specified period, in a specific territory, and for specific goods or services. This allows the licensee to associate their products or services with the established reputation and goodwill of the trademark owner.
The license agreement typically outlines the terms and conditions of use, including royalty payments, quality control
Trademark licensing can be a strategic tool for both parties. For the licensor, it offers an avenue