Kanavakohtaista

Kanavakohtaista is a Finnish adjective meaning channel-specific or tailored to a particular distribution or communication channel. The term is commonly used in marketing, media planning, and data analytics to describe content, messaging, or measurements that are customized for each channel, such as social media, television, radio, websites, or print.

Grammatically, kanavakohtaista is the partitive form used with objects in sentences, for example kanavakohtaista sisältöä or kanavakohtaista dataa. The base form is kanavakohtainen. The word combines kanava (channel) and kohtainen (relevant/appropriate).

Applications: In content production, kanavakohtaista sisältöä means content tailored to the channel’s format and audience. In marketing campaigns, kanavakohtaiset kampanjat involve different creative and messaging per channel. In analytics, kanavakohtaista dataa refers to data separated by channel for performance comparison. The aim is to improve effectiveness by matching channel characteristics such as audience, format, and interaction style.

See also: multikanavainen markkinointi (multichannel marketing). The term is widely used in Nordic business and digital marketing discourse.