Kampanjoinnissa

Kampanjoinnissa is a Finnish noun form used to denote the state or activity of campaigning. It is typically used to refer to political campaigns as well as marketing, fundraising, and advocacy campaigns. The term conveys the period, actions, and strategies involved in promoting a cause, candidate, policy, or product.

Etymology and grammar: The word combines kampanja (campaign) with the nominalizing suffix -ointi and the inessive suffix -ssa, producing a meaning close to "in campaigning" or "during the act of campaigning." It is used to describe ongoing campaign activities rather than a completed campaign.

Usage and context: In journalism and public discourse, kampanjoinnissa appears when discussing strategies, resources, or events during a campaign period. It can describe planning, messaging, outreach, voter contact, digital advertising, and fundraising efforts. The form is common in Finnish political reporting, organizational planning documents, and media analyses of campaigns or advocacy work.

Example sentences:

- Kampanjoinnissa viestien on oltava selkeät ja johdonmukaiset, jotta yleisö pysyy mukana. (In campaigning, messages must be clear and coherent so the audience stays engaged.)

- Tutkimus osoittaa, että kampanjoinnissa käytetyt keinot voivat vaikuttaa äänestäjien asenteisiin ennen vaaleja. (Research shows that methods used in campaigning can influence voters’ attitudes before elections.)