Kampanjförlängningar

Kampanjförlängningar, or campaign extensions, are a feature in online advertising platforms, most notably Google Ads, that allow advertisers to add additional pieces of information to their existing ads. These extensions are designed to provide more context and utility to potential customers, thereby increasing the ad's effectiveness. They appear in various forms, such as sitelinks, callouts, structured snippets, call extensions, location extensions, and promotion extensions.

Sitelink extensions enable advertisers to link directly to specific pages on their website beyond the main landing page. Callout extensions highlight key selling points or unique features of a product or service, such as "Free Shipping" or "24/7 Support". Structured snippets showcase specific aspects of a business or product in a predefined format, like listing types of services offered or popular brands. Call extensions allow users to directly call the business from the ad, while location extensions display the business's address, phone number, and a map link. Promotion extensions are used to highlight special offers and discounts.

The primary benefit of using campaign extensions is their potential to improve ad performance. By providing more information upfront, extensions can help users make more informed decisions, leading to higher click-through rates and more qualified leads. They can also increase the overall size of the ad on the search results page, making it more visible. Extensions are generally charged at the same cost-per-click as the main ad, meaning advertisers don't pay extra for their presence. Their strategic use is considered a best practice for optimizing online advertising campaigns.