K11

K11 is a brand name used by a Hong Kong–based group led by entrepreneur Adrian Cheng to designate a family of arts-focused ventures that fuse contemporary art with retail, real estate, and public space. The K11 concept aims to place art in everyday life by embedding galleries, installations, and cultural programming within commercial venues rather than in traditional museum settings.

The K11 Art Foundation, established in 2009, is the non-profit arm of the group. It funds and curates exhibitions, commissions contemporary works, and supports Chinese artists and cultural education. Through residencies, scholarships, and partnerships with institutions, the foundation promotes creative practice and research in the Chinese-speaking world.

K11 Art Malls are for-profit developments that combine shopping with art infrastructure. They operate in multiple Chinese cities, including Hong Kong, Shanghai, Shenzhen, and Guangzhou, and feature rotating installations, artist studios, and curated experiences alongside retail and dining. A flagship project in Hong Kong, K11 MUSEA, opened in 2019 as a waterfront complex designed to integrate art and culture with a luxury retail experience.

The K11 model seeks to blur the line between art, commerce, and urban life, using space and programming to engage a broad audience. It represents a hybrid cultural-commercial approach intended to expand access to contemporary Chinese art while aligning cultural activity with commercial interests.