Käännöstoimituksella

Käännöstoimituksella, often translated as "editorial translation" or "translation editing," refers to the process of adapting a translated text to meet the specific requirements and expectations of the target audience and market. It goes beyond a simple proofread or linguistic check, involving a deeper engagement with the source material and its intended purpose.

This practice is particularly common in publishing, marketing, and localization industries. The goal is to ensure that the translated text not only accurately conveys the original meaning but also resonates culturally, stylistically, and functionally with the intended readers. This might involve adjusting idioms, metaphors, or cultural references that do not translate directly, or modifying the tone and register to better suit the target audience.

Käännöstoimituksella can also encompass ensuring consistency in terminology, adherence to specific style guides, and optimizing the text for its intended medium, such as a website, a software interface, or a literary work. The editor or reviser acts as a bridge between the source culture and the target culture, ensuring a smooth and effective communication. The extent of käännöstoimituksella can vary depending on the project, ranging from minor stylistic adjustments to significant restructuring of the text.