Jälkilähetyksessä

Jälkilähetyksessä is a Finnish broadcasting term referring to content that is released after the main broadcast of a program. In Finnish media discourse, it describes post-broadcast material that is intended to complement, extend, or provide additional context to the original show. The nature of such material can vary and may include extended interviews, behind-the-scenes footage, deleted scenes, post-show discussions, expert commentary, or viewer Q&A that did not fit into the main broadcast.

Distribution of jälkilähetyksessä content occurs across multiple platforms. It can air as a separate post-program segment on television, or be released online on the broadcaster’s website, streaming service, or social media channels. The exact form and label depend on the broadcaster, program format, and audience expectations. In online environments, jälkilähetyksessä content is often designed to sustain viewer interest after the initial viewing and to reach audiences who prefer digital consumption.

Purpose and usage: the concept is used to provide additional context, reward loyal viewers, and extend engagement beyond the primary program. It can also offer opportunities for monetization through ads, subscriptions, or sponsored content. Because terminology and practices vary by broadcaster and program, what counts as jälkilähetyksessä is not fixed, and the term is mainly descriptive within Finnish media practices rather than a formal industry standard.

See also: post-show, after-show, bonus content, behind the scenes, extra material.