Intuberades

Intuberades are a form of collaborative online stunt among YouTubers and related creators, designed to maximize cross-promotion and viewer engagement through synchronized content releases, multi-channel participation, and cross-media elements.

The term blends YouTuber slang with the suffix -ade, as in parade or brigade. The earliest known references appear in online discussions in the mid-2010s, but the precise origin is uncertain.

Intuberades typically involve groups with overlapping audiences, careful scheduling within a defined coordination window, and shared themes or challenges. They may include simultaneous uploads, joint livestreams, or cross-posted content across platforms. Critics argue they can prioritize publicity over substance and feed algorithm-driven incentives, sometimes leading to viewer fatigue or perceived inauthenticity.

In academic and media commentary, intuberades are treated as a cultural phenomenon in online creator ecosystems, illustrating strategies of cross-promotion and audience engagement in digital environments. They remain informal rather than formal industry practices, with outcomes ranging from increased visibility to mixed reception among audiences.