Internetimüük

Internetimüük, also known as online sales or e-commerce, refers to the buying and selling of goods or services over the internet. This form of commerce has grown exponentially in recent decades, transforming traditional retail and consumer behavior. It encompasses a wide range of activities, from individual consumers purchasing products from large online retailers to businesses conducting wholesale transactions with each other through digital platforms.

The core of internetimüük involves digital storefronts, often referred to as e-commerce websites or online marketplaces. These platforms allow businesses to display their products, provide detailed descriptions, and process payments electronically. Consumers can browse, compare prices, read reviews, and make purchases from the convenience of their homes or any location with internet access. Payment methods typically include credit cards, debit cards, digital wallets, and sometimes bank transfers.

Logistics play a crucial role in internetimüük, involving the storage of goods, order fulfillment, and shipping to the customer's designated address. Returns and customer service are also integral components, with many online businesses establishing clear policies for handling product issues or buyer dissatisfaction. The rise of mobile commerce, or m-commerce, has further expanded internetimüük, allowing consumers to shop using smartphones and tablets. Data analytics and digital marketing are essential tools for businesses to understand consumer trends, target specific audiences, and optimize their online sales strategies.