Internetförsäljning

Internetförsäljning, also known as e-handel or onlineförsäljning, refers to the commercial transactions conducted via the internet. This encompasses a wide range of activities, from businesses selling products and services directly to consumers through websites and online marketplaces to business-to-business (B2B) transactions between companies. The growth of internetförsäljning has fundamentally reshaped retail and commerce globally.

Key components of internetförsäljning include e-commerce platforms, payment gateways, digital marketing strategies, and logistics for order fulfillment and delivery. Consumers benefit from the convenience of shopping anytime, anywhere, with access to a vast selection of goods and services. Businesses can reach a wider customer base, reduce overhead costs associated with physical stores, and gather valuable data on consumer behavior.

However, internetförsäljning also presents challenges. These include ensuring data security and customer privacy, managing shipping and returns efficiently, and competing in a crowded online marketplace. Regulatory frameworks are also evolving to address issues such as consumer protection, taxation, and cross-border trade in the digital space. The continuous evolution of technology, including mobile commerce and social commerce, further shapes the landscape of internetförsäljning.