Influencere
Influencere is a term used to describe individuals or groups who exert influence over others’ opinions or behaviors primarily through digital content. Influencere typically cultivate a distinct personal brand and audience in one or more online communities. They may specialize in areas such as beauty, technology, gaming, lifestyle, or public affairs, and can operate as creators, commentators, or advocates.
Activities and monetization: They publish regular content—posts, videos, streams, podcasts—designed to inform, entertain, or persuade. Revenue
Platforms and formats: Influencere use social networks, video platforms, live streaming, and podcasts. Content formats include
Impact and regulation: The influence of these creators can affect product demand, public opinion, and media
Criticisms and challenges: Critics point to authenticity issues, misinformation, algorithmic incentives, and the potential for exploitative