Imagevideos

Imagevideos are short promotional films used to present a company, organization, product line, or service. The goal is to convey the brand’s image, values, and capabilities rather than to document a process or demonstrate a product in detail. The format typically combines still images (such as corporate photography or stock imagery), product shots, simple video clips, text overlays, motion graphics, and an audio track that may include a voiceover and music.

Content and style: Imagevideos often tell a concise narrative about the company’s mission, expertise, and differentiators. They rely on a cohesive visual language, typography, color palette, and pacing designed to evoke a specific mood or aspiration. Live action is not required; many productions assemble a sequence of stills with subtle camera-like movement, pan-and-zoom effects, or animated transitions.

Production: The process usually includes briefing, script development, storyboard, asset gathering (photos, logos, product images), graphic design and animation, voiceover recording, and music selection. Post-production covers editing, color grading, sound design, and delivery in multiple formats for web, social media, trade shows, and presentations.

Typical length is 60 seconds to three minutes, though shorter and longer versions may be produced. In practice, imagevideos serve marketing and corporate communications, investor relations, recruitment, and brand-building efforts.

Origins and usage: The term is common in German-speaking markets where 'Imagevideo' denotes a corporate promotional film. The format has since spread globally as a lightweight, flexible way to communicate brand narratives without heavy production costs.