Identitetsskapare
Identitetsskapare, a Swedish term meaning "identity creators," refers to individuals, organizations, or systems that construct, shape, or influence personal or collective identities. The concept is rooted in social theory, particularly in identity work as discussed by sociologists such as Erving Goffman, Michael Gove, and Judith Butler. In these frameworks, identity is seen as performative, continuously negotiated through interactions, media, and cultural narratives.
In contemporary contexts, identitetsskapare include media outlets, advertising agencies, fashion brands, political movements, educational institutions, and
Sociological research highlights both empowering and problematic aspects of this phenomenon. Empowering aspects encompass self-expression, community
Policymakers and ethicists increasingly discuss regulation surrounding identity shaping, focusing on data privacy, algorithmic transparency, and