Idealista

Idealista is a Spanish online real estate marketplace that aggregates listings for property sales and rentals on a network of country-specific portals. Founded in 2000 by Jesús Encinar and colleagues, it provides a platform where real estate agencies and private owners can publish properties and reach potential buyers and tenants. The site offers search tools, photos, maps, and neighborhood information to help users compare options and make informed decisions.

The business model centers on online advertising and premium listing services for agencies, developers, and advertisers, along with lead generation from inquiries. In addition to listings, Idealista provides market data, price indices, and analytical tools that help users track trends and assess property values. These services complement the core search functionality and aim to boost user engagement and listing visibility.

Idealista operates portals across several markets, with local sites such as idealista.com for Spain, idealista.pt for Portugal, and idealista.it for Italy. The network also extends to other European and Latin American regions, reflecting its strategy of localized offerings tailored to regional property markets. The platform emphasizes user experience, listing quality, and transparency in pricing and availability.

As a major player in online real estate advertising, Idealista has influenced how buyers, renters, and sellers use digital channels in its markets. It serves as a primary source for property advertising in its operating regions and provides tools and data intended to simplify property search and market analysis for a broad audience.